T: 6424 9408

Event & Sales Coordinator

Duties and Responsibilities:

Event Coordination & Front-of-House Management

  • Coordinate with Sales and Facilities teams to ensure those event venues are prepared and set up beforehand.
  • Ensure that each venue and its surrounding spaces are clean and tidy before and after every event.
  • Supervise the Usher team, including:
    • Liaising with them on each event’s requirements,
    • Briefing them prior to each event,
    • Ensuring that ushers follow all necessary procedures and provide reliable, responsive, and patron-oriented service throughout each event.
  • Assist clients in ensuring smooth event operations, including coordinating between the Usher team and Production team, as well as other relevant parties, to ensure that each event runs on a timely basis and without hitches.
  • Manage patron relations in a professional and courteous manner, notifying the Sales team of any complaints and unusual requests.

Sales Coordination

  • Develop and maintain an in-depth knowledge and understanding of Gateway Theatre’s products/services.
  • Effectively communicate and promote Gateway Theatre’s products/services to prospective clients, via both verbal and written communication.
  • Respond to sales enquiries (via phone, email, or social media) in a prompt, polite, proactive, and consistent manner.
  • Assist Sales team in following up on client enquiries and bookings,
  • Actively research, identify, and reach out to prospective markets and clients, expanding Gateway Theatre’s client database.
  • Perform market research and competitor monitoring to keep up-to-date of market trends, and understanding the product offerings and approach of key competitors.
  • Develop and conduct market research and surveys with clients and patrons, prepare findings and analysis reports, and make recommendations for improvement.
  • Assist the team in administrating event bookings on Gateway Theatre’s venue booking system.

Key Working Relationships:

  • Marketing Department
  • Programming Department
  • Facilities Department
  • Technical Department
  • Front of House/Usher Team


Education & Experience

  • At least GCE ‘A’ Level/Diploma in any discipline
  • At least 2 years of experience in Hospitality or Events Management and Operations

Language & Software Proficiency

  • Proficient in spoken and written English with strong writing and proofreading skills
  • Proficient in Microsoft Office
  • Proficiency in using Ungerboeck will be an advantage

Personal Qualities

  • Excellent interpersonal and communication skills with an ability to listen to, communicate, and build rapport with people at all levels
  • A team player who is resourceful, hands-on, and detail-oriented
  • Disciplined, self-motivated, and proactive individual with positive mindset and can-do attitude
  • Takes initiative and is assertive when required
  • Challenge-driven and goal-oriented individual who is willing to learn and able to work under pressure
  • Able to effectively adapt to changes quickly with a strong ability to organise, prioritise, and manage multiple duties and assignments simultaneously
  • Passion for and exposure to the arts would be an advantage

Other Requirements

  • Flexibility with regards to working days and hours (able to work on weekends, eve of Public Holidays, and Public Holidays, if necessary)
  • Singaporean/PR only

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